Magento

A powerful eCommerce solution 

Win the Race to Commerce Success

A Flexible Commerce Platform for Businesses

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Key features

Our engineers have professional experience on Magento shop development

Magento General Feature List

Magento is a feature-rich eCommerce platform solution that offers merchants complete flexibility and
control over the functionality of their online channel. Magento’s search engine optimization, catalog
management, and powerful marketing tools give merchants the ability to create sites that provide an
unrivaled shopping experience for their customers.

Magento’s intuitive administration interface allows you to tailor your site to your unique business
needs. Completely scalable and backed by an extensive support network, Magento is the ultimate
eCommerce solution.

Marketing, Promotions and Conversion Tools

• Related products, up-sells and cross-sells
• Catalog promotional pricing with the ability
to restrict to stores, categories or products
• Flexible coupons (pricing rules) with ability
to restrict to stores, customer groups, time
period, products, and categories
• Generate a set of unique coupon codes for
each promotion and export the list of codes
for offline distribution, email, newsletters and
more. Easily manage and monitor coupon
usage and generate detailed reports
• Multi-tier pricing for quantity discounts
• Minimum Advertised Price (MAP)
• Landing page for categories
• Customer groups
• Product bundles
• Recently viewed and compared products
• New items promotional tool
• Persistent shopping cart
• Free shipping options
• Polls
• Newsletter management
• Send to a friend for all visitors or registered
users only
• Send wish lists by email

Search Engine Optimization

• 100% search engine friendly
• Google Site Map
• Search engine friendly URL’s
• URL rewrites give full control of URL’s
• Meta-information for products, categories
and content pages
• Auto-generated site map for display on site
• Auto-generated popular search terms page
• Google Content API for shopping

Site Management

• Control multiple websites and stores from
one Administration Panel with the ability
to share as much or as little information
as needed
• Administration permission system roles
and users
• Fully 100% customizable design using
templates
• Support for multiple languages and
currencies. Web Services API for easy
integration between Magento and
third-party applications
• Batch import and export of catalog and
customer information
• Content Management System for
informational and landing pages
• Tax rates per location, product type or
customer group (i.e. wholesale vs. retailer)
• CAPTCHA functionality to help prevent
automated software from attempting fake
logins. This auto-generated test ensures that
the login is being attempted by a person
and can be enabled in both the admin and
customer login areas

Catalog Management

• Simple, configurable (e.g. size, color, etc.),
bundled and grouped products
• Create different price points for different
customer groups, such as wholesalers
and retailers
• Virtual products
• Downloadable/digital products with samples
• Unlimited product attributes
• Attribute sets for quick product creation
of different item types
• Inventory management with backordered
items, minimum and maximum quantities
• Batch updates to products in admin panel
• Automatic image resizing and watermarking
• Advanced pricing rules and support for
special prices
• Search results rewrites and redirects
• Moderated product tags and reviews
• Customer personalized products – ability
to upload images and text (i.e. for embroidery,
monogramming, etc.)
• Customer sorting – define attributes for
customer sorting on category (price,
brand, etc.)
• RSS feed for low inventory alerts

Catalog Browsing

• Layered / faceted navigation for filtering
of products in categories and search results
– Filter products by price and display a
range of prices based on even increments
or by a similar number of products within
each range
• Static block tool to create category
landing pages
• Product comparisons with history
• Configurable search with auto-suggested
terms
• Breadcrumbs
• Ability to assign designs within category
and product level (unique design per
product/category)
• Recently viewed products
• Popular search terms cloud
• Product listing in grid or list format

Product Browsing

• Multiple images per product
• Product image zoom-in capability
• Related products and upsell
• Stock availability
• Multi-tier pricing upsell
• Product option selection
• Grouped products view
• Add to wish list
• Send to a friend with email
• Share on Facebook

Checkout, Payment and Shipping

• One-page checkout
• Guest checkout and checkout with account
to use address book
• Shipping to multiple addresses in one order
• Option for account creation at beginning
of checkout
• SSL security support for orders on both
front-end and back-end
• Saved shopping cart
• Accept gift messages per order and per item
• Shopping cart with tax and shipping estimates
• Saved credit card method for offline
payments
• Configurable to authorize and charge,
or authorize only and charge on creation
of invoices
• Integration with multiple PayPal gateways
• Integration with Authorize.net
• Accept checks/money orders
• Accept purchase orders
• Additional payment extensions available
through Magento Connect
• Offer Bill Me Later as a payment option
• Shipping integration with label printing – view,
edit, print labels for all major carriers
• Integrated for real-time shipping rates from:
– UPS, UPS XML (account rates), FedEx
(account rates), USPS and DHL
• Ability to specify allowed destination
countries per method
• Flat rate shipping per order or item
• Free shipping
• Table rates for weight, sub-total, destination
and number of items
• On-site order tracking from customer
accounts

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More features

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Order Management

• View, edit, create and fulfill orders from the
admin panel
• Create one or multiple invoices, shipments
and credit memos per order to allow for split
fulfillment
• Print invoices, packing slips and shipping labels
• Call center (phone) order creation – provides
transparent control for administrators and
front-end enhancements for customers
during the shopping process. Changing
product configurations, for all types of
products, can be done by the call center
sale representative on the admin side as
well as by the customer throughout the
shopping process. Custom product choices
and configurations can be changed directly
during order creation, in the wish list and the
shopping cart
– Includes the ability to create new
customers, or select existing customers
and view their shopping cart, wish list, last
ordered items, and compared products
lists, as well as select addresses, give
discounts and assign custom prices
• Assisted Shopping – customer service
representatives and other admin users are
able to manage products and coupons in
customers’ shopping carts and wish lists
through the administrator panel
• Customized Order Status – tracking an order
is easier than ever with customizable order
statuses easily assigned to order states. A predefined
list of order states (ex. new, processing,
payment review, complete) represents the
order processing workflow. An order status is
assigned as a sub-category of the order state
(ex. cancelled, complete, decline)
• Create re-orders for customers from
the administration panel
• Email notifications of orders
• RSS feed of new orders

Customer Accounts

• Account dashboard
• Address book with unlimited addresses
• Wish list with ability to add comments
• Order status and history
• Re-orders from account
• Recently ordered items
• Default billing and shipping addresses
• Email or send RSS feed of wish list
• Newsletter subscription management
• Product reviews submitted
• Product tags submitted
• Downloadable/digital products

Customer Service

• Contact Us form
• Create and edit orders from the admin panel
• Feature-rich customer accounts
• Order history with status updates
• Order tracking from account
• Password reset email from front-end and
admin panel
• Order and account update emails
• Customizable transactional emails

International Support

• Support for localization, multiple currencies
and tax rates
– Includes support for WEEE/DEEE in EU
• Support for accented characters and right
to left text
• Configurable list of allowed countries for:
– Site registration
– Shipping destination addresses with ability
to specify per shipping method
– Billing addresses with ability to specify per
payment method
• European Union VAT-ID validation facilitates
the tax collection process by automatically
applying the correct tax rules according to VAT
customer groups
• EU cookie notification simplifies the EU
Privacy and Electronic Communications
Directive compliance process by displaying an
opt-in message at the top of the storefront

Analytics and Reporting

• Integrated with Google Analytics
• Admin dashboard for report overview
• Sales report
• Tax report
• Abandoned shopping cart report
• Best viewed products report
• Best purchased products report
• Low stock report
• Search terms report
• Product reviews report
• Tags report
• Coupon usage report
• Total sales invoiced
• Total sales refunded

Mobile Commerce
Mobile HTML5 (pre-integrated)

• Quickly and easily create a storefront
optimized for mobile devices so customers
can shop even when they’re on the go. This
mobile interface uses HTML5 technology and
supports iPhone, Android and Mobile Opera
browsers. It includes out-of-the-box features
such as:
– Device-specific media capabilities for audio
and video
– User-friendly search and results display
– Clean display of product detail pages
– Pinch, multi-touch and scaling images
– Easy swipe between product images
– Zoom capabilities
– Cross-sell and up-sell capabilities
– Drag-and-drop of products to the
shopping cart

Responsive Design

• Quickly create a site optimized for any device
using an included responsive design reference
theme
– Can be easily customized for a fast time to
market
– Includes all major flows, product types,
and features
– Reduces long-term maintenance costs and
eases site updates
– Offers SEO benefits by using Google’s
preferred approach to optimizing mobile
sites

Native Device Applications

• Support available for native applications
on iPhone, iPad, and Android mobile devices
– One admin panel for multiple devices
– Seamless integration with your current
product catalog, CMS and store
configurations
– Real-time customization including updates
for promotions and merchandising
– Support for a wide range of checkout
capabilities

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